Three years after elbowing into the Indian wireless phone market with free calls and data, billionaire Mukesh Ambani is back at it.This time, Asia's richest man is handing out TVs to hook users on movies and entertainment shows via Internet.

    The fibre-TV salvo comes days after Jio formally swept into the No. 1 spot for wireless services after free calls and cheap data lured hundreds of millions of subscribers and left rivals Bharti Airtel and Vodafone Idea struggling under mounting debt.Telecom carriers around the world are adding entertainment content to their offerings as a way to compete for users and add revenue, especially in markets where the number of mobile subscriptions has reached saturation.In India, video-on-demand growth itself is explosive, according to researcher Boston Consulting Group.