A new partnership between Alipay and Merlin Entertainments will make it easier for Chinese visitors to pay for tickets and souvenirs at popular London tourist sites.

Chinese tourists can use the Alipay lifestyle app for transactions across all of Merlin's London attractions, including the Coca-Cola London Eye, London Eye River Cruise, Madame Tussauds London, SEA LIFE London and the London Dungeon.

Visitors can also buy to e-coupons for the attractions when they book their flights to London, and earn a discount.

Merlin and Alipay say they want "to make Chinese tourists feel at home when visiting London, by enabling them to engage with brands in the same way they do while in China."

Merlin will also introduce push notifications through the Alipay App to help Chinese tourists find attractions nearby, as well as personalized promotions.

"Alipay users with higher membership level also receive preferential foreign exchange rates," the company says.