Ruan Yonggang: New Huizhou Merchant “Economy School” leader Anhui Business Daily 2003.10.28 reported that in the relatively backward province of Anhui, the world's top 500 companies that have high mountains and high mountains, who can “climb” a family, are proud and proud. However, Yan Yonggang has frequently joined the world's top 500 companies and has formed joint ventures or partnerships with McDonald's, Carrefour, Poolsmart, and Starbucks. In addition, involvement in projects such as TV dramas and overseas international engineering contracts is also an easy task. When countless officials in the sea are still in the dilemma between the government and the business, the swing between the two ends is erratic. After the WTO, more entrepreneurs tried hard to break away from the ideological, institutional, and personal qualities of the embarrassment and advance with the times. When the world is in harmony, Yan Yonggang’s eyes and steps have already easily surpassed his peers. From market performance to business philosophy, from the operating stage to individual talents, Yan Yonggang deserves the title of the first person of the new Huizhou merchants, the “Westernization School”. He was able to easily complete the primitive accumulation. He was born in 1959. He was born in 1959. He had been soldiered, beaten, studied (big), and served as a government official. His rich experience in life has laid a solid social foundation for future business. And profound humanistic heritage. In 1991, Yong Yonggang, who was still working as a secretarial official at the Hefei Municipal Government, came to any of Hefei Civil Affairs Industry Co., Ltd., and more than 30 large and small enterprises in the 3 districts and 4 districts were mostly struggling, and they all collapsed. Coincides with the promulgation and implementation of the "Law on the Protection of Persons with Disabilities", it is also the 10th anniversary of the establishment of Meiling. Zhai Yonggang planned a large-scale performing arts event, inviting 23 big names in the entertainment industry including Dong Wenhua, Yu Yijian, and Chen Daoming. At that time, the appearance fee of such top players was only 3,000 yuan per person. Three consecutive games in the city stadium, to remove the cost, still earn a lot of money. Relying on this first barrel of gold, Yan Yonggang has once again brought vitality to dying companies such as foundries and electroplating factories. Then he first traded Coca-Cola and Sprite with others, and he independently obtained distribution rights for Hefei. After earning money, they purchased the facade house in the busy section of Cross Street in Hefei, and placed the disabled in employment. At the end of 1992, it was transferred to the head of the Municipal Foreign Trade Development Corporation. Based on the Yinhe Building, it attracted foreign capital of 8 million Hong Kong dollars and was built into the first Chinese-foreign joint venture Furama Hotel in Hefei. The opening of the Missiles in Russia was a sensation. In 1995, Yan Yonggang reviewed the situation, sold Fu Lihua at an ideal price, and realized doubled growth of state-owned assets. In 1996, Yonggang Yong jumped onto a larger career platform and was transferred from Hefei to the Provincial International Economic and Technical Cooperation Company. But all his capital is a document that proves his identity, and he must also realize a profit of 100,000 yuan. Based on his astute experience in foreign trade, Yan Yonggang completed nearly half a million yuan of trade in less than half a year. The provincial international economic and technological cooperation company made 10% of the 100,000 yuan paid by Yan Yonggang and formed Anhui Guohe Investment Company. In 1997, organized by the Provincial Council for the Promotion of International Trade, Guohe Investment Co., Ltd. organized an exhibition of Anhui famous wines in Hong Kong and 32 wineries from the province participated in the exhibition. Coinciding with Asia's 7th International Wine Exhibition, the Anhui Wine Trade Fair was launched at the meeting. Customers from Russia, France, Italy and other countries gathered. Hong Kong Ta Kung Pao, Wen Wei Po, Ming Pao, etc. have been reproduced. The exhibition was also fame and fortune. In 1998, China National Textile Corporation and China National Machinery Corporation held the African Expo in Maputo, the capital of Mozambique in Africa. Zhai Yonggang led the company’s model team to add to the fun, the China Pavilion was overshadowed, and President Mozambique and other African dignitaries and companies Home in front of the graceful Oriental beauty, linger, praise, Anhui products show great scenery. In this way, Yan Yonggang walked on the front, rushed out and finished the primitive accumulation easily. This accumulation is in the sense of money, is on social resources, is a business philosophy, and more important is that Yonggang has found a life that never fades. The excitement point, since Yong Yonggang became a pure happy businessman. Yu Yonggang's happiness is simple and unique, inexpensive and expensive - sunlight, air, water, plus business. Nowadays, the “business-to-do” condition has long been on the rise, and projects with a profit of less than 200,000 yuan have already been tainted by Yan Yonggang. "Mysterious and Enthusiastic" successively knocked on the world's 500 strong gates When the foreign fast food landed in China, Zhai Yonggang and dozens of eye-catching businesses in the province had turned their attention to McDonald's. In order to fully understand McDonald's, Yan Yonggang studied the biography of Crocker, the founder of McDonald's, as well as a large amount of information such as company history, background, and business strategies, including the relevant McDonald's MBA teaching cases of the Harvard Business School. In 1998, he participated in the Africa Expo and returned to Hong Kong from South Africa to stop Hong Kong. With his secret mission, Yan Yonggang took two great ceremonies to strike the door of McDonald's China headquarters. One is his careful planning and careful scientific development of McDonald's Anhui blueprint; the other is actually the operating condition of McDonald's old rival. After many setbacks, Mr. Li, the head of McDonald's China Market Development Department, received Mr. Yong. It was not only the unique charm of the two charms, but also a keen eye for modern entrepreneurs to explore the market and see the fire. Good communication skills. Everyone knows that it is impossible for both to be able to come up with both gold guides at the same time. Before the Spring Festival in 1998, Li Zhifei flew to Anhui to inspect. One day in April 1999, the long-awaited call finally came. Director Li let Geng Yonggang go to Nanjing to learn about relevant cooperation matters from McDonald's Jiangsu CEOs. Only two months after he got a driver’s license, Yu Yonggang was excited to buy a new Honda. He bumped all the way to Nanjing. In May 1999, the overseas headquarters of McDonald's in the United States officially decided to cooperate with Yan Yonggang. As soon as the news came out, Yang's neck was waiting for the "Hydrangea" to drop off. Many businesses suddenly stupid, "fried pot." McDonald's has 17 subsidiaries throughout China and only four are joint ventures. Liaoning Wanda, Beijing's agricultural industry and commerce, Guangdong's Guangxin, are all well-known listed companies, but Anhui's national co-brand is not known. McDonald's investment in Anhui became the biggest highlight of Hefei’s investment promotion in that year. Yan Yonggang currently controls the development of McDonald's in Anhui and Jiangxi provinces. Since December 31st, 2000, the first McDonald's in Anhui has opened McDonald's, and McDonald's has developed 7 in 2 years. Compared to Anhui KFC, it has developed 9 times in five years and the speed is unpredictable. While Yong Yonggang was working on the McDonald's project, the situation of the changes in retail formats was also in full view. He identified the development trend of large-scale supermarkets, began to “focus” on Carrefour, and consulted a large amount of information. When Yong Yonggang took the number on the phone book and single-handedly “touched” the Carrefour company’s office on the 25th floor of Pudong Securities Building, and talked with the other senior manager, the manager marveled that there was such a courageous enterprise in Anhui. Home, said that if you invest in Hefei, you are a strategic partner. For the site selection, Carrefour, who had just arrived in Hefei, had a black eye and a headache. He Yonggang also sent a gift to Carrefour. The city team spent a week to find out the first-hand accurate data on the population of Hefei, including the population and the number of households in each community. According to statistics, the population of Hefei is 1,713,299 and 525,962 households. Carrefour executives highly appreciated the work of Yan Yonggang. At the end of 2002, he officially issued a letter of authorization for strategic cooperation. 18,000 square meters of Carrefour officially settled in Sanlitun, Hefei. By analogy, such as concocted, Guohe Company and RT-Mart also signed a cooperation agreement. “Westernization” is actually very simple. In cooperation with McDonald's, Zhe Yonggang’s deepest impression is the contract signed with McDonald’s US headquarters. Thick stacks of contracts provide maximum protection for the common interests of both parties and take into account issues that may be considered in 20 years. He Yonggang said that our contract has more limitations on the immediate interests, and we have no idea how to go about lawsuits without cooperation. The prerequisite for integration is communication. What he learned from McDonald's is the essence of westernization. The first thing foreigners see is your recognition of the brand and values, and the second is to look at strength. For businesses, quality and service are the most important. The quality, first, the quality of the product, but the character of the operator. Since Yong Yonggang started business in 1991, he has not done a single-lost business, nor has he owed a bank a penny loan, but he has been prepared for peace and danger. He Yonggang said that the vision of open entrepreneurs must first be forward-looking and take a three-step look. Take the retail industry as an example. According to Yan Yonggang, usually 200,000 to 300,000 people can accommodate a large-scale supermarket, and there are more than a dozen major supermarkets in Hefei that are already under construction and under construction. Therefore, Guohe Investment Co., Ltd. has begun to withdraw. The second type of city fills the gap in the market. The cooperation agreement with Pulsmatt was signed in Beijing on October 24, and Yan Yonggang represented the development rights of 16 other cities. Before the hot coffee shop in Hefei started, Zhai Yonggang saw huge business opportunities and he aimed his eyes at the world famous coffee chain company Starbucks. When I visited Taiwan last year, I learned about the company’s joint venture in mainland China and reached an agreement with Shanghai Starbucks General Manager in Shanghai in September this year. He Yonggang is good at integrating and utilizing government resources, unlike some companies who are blindly dependent on them. Many people waste a lot of operating costs in order to obtain "gray" government resources, and also add corporate risks. Many Forbes rich Chinese have thus lost their jobs. It is naturally very important to be an “Ocean Business” with an international knowledge structure and a broad cultural perspective. Zhai Yonggang said that Americans have come straight and the French who respected the bloodliness and aristocratic temperament are good at Tai Chi. In order to discuss the Carrefour project, Yan Yonggang spoke with them about the Evry Tower, the Champs Elysees Avenue, and praised the romantic atmosphere of Far West. He Yonggang also improvised to play the piano, which is very exciting. Lou Yonggang told him that he could count several grand pianos, one of which was placed in his family's living room. Zhai Yonggang is full of energy. After a short break at noon, he is “shiquandabu”. His working hours are after 12 o’clock. Because of the jet lag, overseas business contacts mostly start at midnight, and it is still 8 o'clock to get up in the morning. A few days ago, Yan Yonggang had to cast off all socializing to see the CCTV TV drama “The Big Dye Square”. Chen Shou-ting, the protagonist of loyalty and wisdom, became his spiritual idol. Hai Yan, a lyrical sensationalist who is also a merchant of Confucianism, once told him that for businessmen, emotional intelligence is as important as IQ. Yan Yonggang, a graduate of the Chinese Department of University, agrees that he has an ideal to write a book. It is not the commercial legend of the first person of the new Huizhou merchants, the “Westernization School”, but a novel that makes huge tears! (Reporter Zhang Jinyi Ling