Anhui's three private enterprises successfully tested the “globalization” of the overseas media industry as the key to the development of the 2009 Huizhou business. In 2009, when many entrepreneurs were anxious to cope with the difficulties caused by the financial crisis, Anhui had three entrepreneurs. Successfully managed the business overseas. The reporter recently learned that ASEAN Finance, which was founded by three private entrepreneurs in Anhui, was formally approved by the Singaporean government. This is the province's first self-owned overseas Chinese magazine and also the only high-end Chinese-language business magazine for the ten ASEAN countries. In fact, in 2009, the number of entrepreneurs going out in Anhui was not only these three. Whether it is self-employment or the use of methods such as mergers and acquisitions to whip up overseas, the common feature is that Huizhou merchants are using a global perspective to run their businesses. Private enterprises in Anhui sent magazines to foreign journalists. Three of the founding members of ASEAN Finance were entrepreneurs from Anhui. Among them, Yan Yonggang was chairman of Anhui Guohe Investment Co., Ltd. Kong Lingfa was chairman of Anhui Tianxiang Group, and Yue Chuanjing was Hong Kong Li’an Group. President of the company. Why did these three entrepreneurs, who were originally engaged in different industries, go together and set up magazines overseas? One of the founders and chairman of Anhui Guohe Investment Co., Ltd. disclosed to reporters that since 2003, in order to enrich themselves and for the development of the enterprise, they have been “flying” to study in Anhui and Singapore. The background of international education and the responsibility of the entrepreneurs in Anhui have brought them together. During their studies in Singapore, they discovered that the 10 ASEAN countries that have accumulated 80% of the wealth of Chinese people do not even have an authoritative Chinese language magazine on finance and economics. Therefore, after conducting sufficient preliminary market research and demonstration, after many rounds of communication and struggle with the competent authorities of the Singapore government, on September 28th, 2009, they successfully obtained the publication license approved by the Singapore government. Birth. It is reported that this is the first permit granted by the Singaporean government to overseas financial magazines for natural person investment. "Outgoing" Anhui companies benefited from the success of "ASEAN Finance" Singapore was successfully approved, only a microcosm of Anhui entrepreneurs go out. After the financial crisis began, many enterprises in Anhui Province also seized the opportunity. It is reported that in 2009, Chery, Jiangqi, Ningguo Zhongding and other companies actively invested in overseas production of production and processing bases and research and development centers, and there are a number of companies that are committed to expanding the international market. In August, Hong Kong “Spring (Asia-Pacific) Co., Ltd.”, a joint venture between Huangshan Spring Home Textiles Co., Ltd. and Australia’s Heraeus Limited, successfully acquired Australia’s “8T8 Group”. Newly approved overseas enterprises involved in resource exploration, manufacturing and processing, trade marketing, hotel management, and agricultural development. Not only that, "going out" has given companies a good return. According to Yu Yong, Director of the Department of Commerce of the People's Government, the development of overseas mineral resources of Tongling Nonferrous Metals, Maanshan Iron & Steel, and Provincial Mining Investment Group is in full swing. Among them, Masteel’s iron ore development projects in Australia enjoy the best performance. This year, it has fully recovered investment, and each year Thunder could not obtain 2.5 million tons of iron ore for return. In recent years, it has received 50 million yuan in subsidies from the National Finance for the return of mineral resources. According to incomplete statistics, exporting only foreign contracted projects is expected to exceed 400 million yuan this year. If we add imports driven by overseas investment resources, the total value of imports and exports driven by “going out” will exceed US$2 billion. The vision of globalization is most important. "Actually, we run this magazine not only to make money, but more importantly, we hope to stand in the international context and allow ourselves to see farther and promote Anhui and the domestic economy and internationalization." It is reported that this magazine has fully integrated international and domestic resources. Among the 10 ASEAN members, 6 ambassadors are their advisors, and Xinhua News Agency also signed a cooperation agreement with them to provide them with rich consultation. In marketing, they cooperate with Lianhe Zaobao and make full use of their marketing channels. “It can be said that although this is a Chinese language magazine, it has been fully utilized global resources to build it.” According to the ideas of the three of them, in the days to come, around “Asean Finance” will not only be A magazine, but to create a high-end brand. Then use the brand as a platform to operate its related derivative products. At the same time, he also hopes to establish ASEAN Finance’s TV channel to realize the dream of becoming a media giant in Asia. It is also hoped that in the next 3-5 years, private media will be listed overseas. “Anhui entrepreneurs have never lacked courage and ambition, and what they lack is an international vision!” Dr. Liu Zhiying, currently a professor at China University of Science and Technology, said that in today’s economic globalization, it is of utmost importance to view and resolve corporate issues with a global perspective. Only by looking abroad can we enable them to go out and become bigger and stronger. "From another point of view, from Anhui to Anhui, and then to overseas money to make Fortune 500, perhaps this is the globalization of the needs of Anhui entrepreneurs." Liu Zhiying said. Reporter Yu Zongju