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McDonald's: Food Safety Building Responsibility Embankment

2018/4/21

麦当劳:食品安全构筑责任大堤

McDonald's: Food Safety Building Responsibility Embankment

Social responsibility is not an additional product for the operation of a company. It is also not a means to establish a corporate social image or increase the reputation of a company. It is part of the operation of an enterprise and is the life of a company's development. If you can't do this, you can't say that the company is successful. ”——McDonald Yong, chairman of Anhui McDonald's Co., Ltd., the only food and beverage brand of Fortune 500 companies, has opened nearly 3,000 restaurants in 118 countries and serves nearly 56 million consumers each day. “Facing such a huge consumption.” The group, McDonald's felt deeply responsible. Speaking of responsibility, the chairman of Anhui McDonald's Co., Ltd., Yong Yonggang said, “Safety, and building the first element of responsibility.” In the office of General Manager Zhai, the reporter saw the McDonald's team manual, which required corporate operators and executives to undertake the society from eight parts. Responsibility and “Responsibility to Assert Honesty and Ensure the Truth of Products” was placed first. Geng Yonggang told reporters that providing more healthy and safe food to society is their untiring pursuit, and it is also the social responsibility of all McDonald's teams. In order to practice this responsibility, the company started from the source and the slogan was: Tasting McDonald's food at any restaurant in the world will be a taste, and it will be uniform from equipment to products and packaging for every restaurant in the world. Customization, unified purchasing, and unified delivery.The large-scaled electric appliances used in the restaurants are not supplied with napkins from companies specialized in the professional standards of professional manufacturers, and each procedure has strict standards and special acceptance.Food safety is one of them. The most important thing in every link. Any additives that the country has banned, and many of them are imported directly from the United States to every restaurant in the world, is exactly the same. For decades, no food insecurity has occurred in any country in the world. As for a company that uses civilians for civilians, it is not recognized by society and consumers, so his vitality is not long lasting, and McDonald's also knows this point. Yan Yonggang used the following figures to explain that McDonald's has been giving back to the society and giving back to consumers. The actions of the “McDonalds entered the Chinese market in 1990, opened more than 1,000 restaurants, had more than 60,000 employees serving consumers every day, paid hundreds of millions of yuan in taxes to the country, donated nearly 100 million yuan to the community, and established children in the world. McDonald's charity donated tens of millions of yuan; after the Wenchuan earthquake, McDonald's donated 10 million yuan to the disaster area. In Anhui, McDonald's opened for nearly 9 years and carried out charitable activities every year: donate Hope Project, help out-of-school children, children with intellectual disabilities, leukemia children and orphans, donate blood voluntarily, donate money and supplies to the disaster-stricken areas, and provide voluntary services for “two exams” students. Wait. “Each company has different backgrounds for growth, different quality of employees, and different corporate culture, so the focus of social responsibility for this enterprise is not the same. But whether it is a diversified public enterprise or a property right For a single private enterprise, it must consider both the investor and its shareholders and the country, the community, and the consumers he exists, and must consider all employees in the company. Only comprehensive consideration of the interests of all parties is required. Only when it is qualified as a responsible and responsible enterprise can the enterprise be truly developed and recognized in the country and society where it is located.”

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